MARWAR INDIA
IN SHORT
With the business conglomerate Emami marking its golden jubilee in 2024, MARWAR India explores its successful journey that started back in 1974 in the humble lanes of Burra Bazaar in Kolkata. The only business group in India run by two partner families unrelated by blood, the brand is rooted yet global in its appeal. Over to Aditya Agarwal and Manish Goenka, Promoter-Directors, Emami Group, on celebrating five decades in the industry.
The awards were handed over in a glittering ceremony in Kolkata earlier this week by Industrialist, Harsh Vardhan Neotia and Popular Singer and Minister-IT & Electronics, GoWB - Babul Supriyo, to Shri R S Goenka ji, while Shri Aditya Vardhan Agarwal ji & Shri Manish Goenka ji accepted the award on behalf of Shri R S Agarwal ji.
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Our journey with Emami was driven by passion for innovation, entrepreneurship, and a deep sense of responsibility towards our stakeholders.
EVENTS
Emami's products have been endorsed by celebrities like the legendary actor Amitabh Bachchan, Madhuri Dixit, Shah Rukh Khan, Kareena Kapoor Khan, Hrithik Roshan, Kangana Ranaut, Juhi Chawla, Shahid Kapoor, Salman Khan, Katrina Kaif, Shilpa Shetty, Varun Dhawan, Junior NTR, Mahendra Singh Dhoni, Sourav Ganguly, Mary Kom, Saina Nehwal, Sania Mirza, Sushil Kumar, among others.
Complementing the above feat, Emami Agrotech along with its agency, SocialTAG were also awarded the SILVER Metal in the Category of "Best Branded Content Collaboration" at e4m Maverick Awards 2023 for Emami Healthy & Tasty Ultralights Soyabean Oil Campaign.
Content Collaboration" at e4m Maverick Awards 2023 for Emami Healthy & Tasty Ultralights Soyabean Oil Campaign, which had resonated with audiences far and wide. Content Collaboration" at e4m Maverick Awards 2023 for Emami Healthy & Tasty
50 YEARS OF ACHIEVEMENT
Launched in February 2010. Since its inception, 'Emami Healthy & Tasty' cooking oil has been identified as a healthier and tastier alternative to regular cooking mediums. It is specially prepared to suit health conscious consumers who believe in preparing their meals using the best ingredients.
Can you shed light on the group's milestones and diversification?
Aditya Agarwal: From the humble background of being small-scale business enthusiasts to being at the helm of a diversified multinational business conglomerate, this long journey has seen many significant milestones. Some of the major milestones are acquisition of major brands like Zandu, Kesh King and Dermicool, our diversification into paper and edible oil businesses and our inorganic growth plan through strategic investments in digital first brands like The Man Company, Brillare, Trunative, etc. Our diversification strategy reflects our dynamic approach to business and our ability to gauge the potential of different business segments and be present in those, which offer ample scope for growth. Our foray into diverse sectors such as edible oil, branded food, newsprint, packaging board, and more, displays our adaptability and strategic foresight.
Can you shed light on the group's milestones and diversification?
Aditya Agarwal: From the humble background of being small-scale business enthusiasts to being at the helm of a diversified multinational business conglomerate, this long journey has seen many significant milestones. Some of the major milestones are acquisition of major brands like Zandu, Kesh King and Dermicool, our diversification into paper and edible oil businesses and our inorganic growth plan through strategic investments in digital first brands like The Man Company, Brillare, Trunative, etc.
Can you shed light on the group's milestones and diversification?
Aditya Agarwal: From the humble background of being small-scale business enthusiasts to being at the helm of a diversified multinational business conglomerate, this long journey has seen many significant milestones. Some of the major milestones are acquisition of major brands like Zandu, Kesh King and Dermicool, our diversification into paper and edible oil businesses and our inorganic growth plan through strategic investments in digital first brands like The Man Company, Brillare, Trunative, etc.
Complementing the above feat, Emami Agrotech along with its agency, SocialTAG were also awarded the SILVER Metal in the Category of "Best Branded Content Collaboration" at e4m Maverick Awards 2023 for Emami Healthy & Tasty Ultralights Soyabean Oil Campaign, which had resonated with audiences far and wide.Content Collaboration" at e4m Maverick Awards 2023 for Emami Healthy & Tasty Ultralights Soyabean Oil Campaign, which had resonated with audiences far and wide.Content Collaboration" at e4m Maverick Awards 2023 for Emami Healthy & Tasty Ultralights Soyabean Oil Campaign, which had resonated with audiences far and wide.
